Working backwards press release (via Amazon)

Strategy Amazon uses for defining any new product. It works by writing a press release for the launched product before you start engineering.

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Information to include in your mock press release

EXAMPLE: WNR.AI i lets every worker use AI to 10x productivity and save time on tedious tasks. With WNR.AI, all you have to do is provide text - it can be in any form (long, short, messy, unorganized) and it can come from any source (typing, copy paste of documents/websites, or voice dictation). 

We take your messy text, and turn it into a high quality output with just a press of a button.

You can turn text on your company, projects, and personal life into emails, strategy documents, summaries, sales pitches, social posts, articles, todo lists, pitch decks, slide decks, investor research reports and more! 

We have templates recommended by the world’s best startup founders, VCs, product leaders, and companies. 

We also guarantee that you will save at least 10 hours a week on busywork, analyzing, editing, and overthinking.

Include all the info on your project. The more detail the better. The information does not need to be organized perfectly. You can copy paste documents, use audio transcription from dictation, and/or write the details. NOTE - if you're not sure what to include, just submit! The output will show you what you are missing.

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